BlogWire: Case Studies In Blogger Relations

BlogWire was created by marketers and career bloggers as a service to effectively connect marketers with targeted, niche communities of bloggers who have registered with an active interest in receiving news and promotional announcements from the brands that they care about most (and those that they haven't yet heard of!). In the two years since our launch, we have helped marketers successfully execute more than 500 blogger outreach campaigns to our SheBlogs.org and HealthyBlogging.net blogger communities.

Unlike press list databases, we don't automatically subscribe bloggers to our communities, and we don't sell press lists. Our bloggers register with our communities because of an active interest in connecting with marketers, receiving news and promotional announcements, and taking part in contests and product sampling opportunities - which means that they are not only receptive to your pitches, but they are actively interested in learning more about your brand, promotion, and building a relationship with you as a marketer.

While we make no guarantees on individual campaigns (the success of your campaign will be driven largely by the nature of your promotion, how compelling your listing is, and whether you've followed our guidelines for writing killer pitches), we've listed several case studies below that will give you an idea of our capabilities and get your own creative juices flowing to help launch your perfect blogger outreach campaign:

Case Study - Hyundai: Major Brand With A Tight Deadline
Case Study - Zuvo Water: Established Brand With One Product, No Hard News Announcement