Don't forget to check out our SheBlogs.org summer line-up of gift and themed editorial guides (at right)!
As a reminder - all listings in our SheBlogs.org editorial guides will remain live on SheBlogs.org for one year from publication date, giving brands a full year of outreach for the price of one featured release!
Maximizing Your Gift Guide Presence
To maximize your gift guide presence, make your listing stand out by utilizing the following tips:
1. Be specific and targeted: Let bloggers know up front what you're offering, and how your product or service fits in with their themed coverage. If you have specific bloggers you'd like to work with, include those details in your listing!
2. Craft a promotion: Standard company boilerplate will be appealing to draw interest only from bloggers who are already familiar with your brand. Incentivize bloggers to reach out and connect with you using creative promotions - product review opportunities, contests, or review/giveaway promotions.
3. Limit Barriers To Entry: Pull from Guy Kawasaki's principles of enchantment (above). As marketers, we all want bloggers to write about our products with tracking links, like us on Facebook, follow us on Twitter, and engage with us directly. However, keep in mind that with each additional step you include in a promotion, you lose potential coverage/entries. Limit your promotion to 1 - 2 requirements (blog about ABC Corp and email your link to PR@abccorp.com), rather than creating a lengthy laundry list of tasks.
4. Give Bloggers A Reason To Use Their Voices: Unlike newspaper reporters, bloggers write from a very personal voice. Creating a promotion that enables bloggers to express their expertise, personal voice, or individual opinion will be far more likely to draw interest than a promotion that asks bloggers to act as unpaid viral marketers. For example, utilizing Guy's book as a review object and giveaway, ask bloggers to talk about their most enchanting business experience and email you a link. Require proper disclosure (bloggers should mention that the post will be submitted for a contest to win a copy of The Art of Enchantment), but don't require social media interaction on numerous platforms to participate in the contest.
