When Facebook CEO Mark Zuckerberg was announced during Thursday's F8 Conference, it was Saturday Night Live's Andy Samberg who instead took to the stage to deliver a nearly 8 minute presentation as "Zuck Dawg" with "rock hard abs."

Throughout the speech, "Fake Zuck" made a number of company and feature announcements, including a "slow poke" button that takes 24 hours to reach the person on the other end (allowing the poker to retract the poke without the recipient's knowledge), and, hilariously, the "I'm Not Really Friends With These People" list. According to "Fake Zuck," this list is perfect for awkward friends from middle school, obnoxious neighbors, and others that we don't want associated with us, but who we can "only ignore for so long."

This is a great PR tactic for Zuckerberg, who seems to now be coming out of his reclusive shell and embracing the characters who have been portraying him in pop culture. Samberg even performed an impersonation of Jesse Eisenberg - who played Zuckerberg in The Social Network. The stunt shows a confident, smiling, likeable Zuckerberg - a far cry from the quiet, introverted and often awkward Zuckerberg of previous years.

Here’s the video in case you missed it: